How Millennials' Obsession with Their Pets is Changing the Housing and Real Estate Market
- Nicole Barney
- Mar 21, 2024
- 4 min read
Updated: Apr 5, 2024

Millennials, known for their distinct values and priorities, are starting to have a significant influence on the current housing market. One notable shift is the growing emphasis on acquiring homes that cater to their pets' needs. So, why are today's homebuyers placing such importance on pet-friendly housing? Let's look at some of the specific features they're after, and let's look at how this trend is reshaping the real estate market.
The Millennial-Pet Connection:
Millennials, born between 1981 and 1996, have been characterized by their affinity for pets. They have very strong bonds with their pets, considering them as integral members of their families. According to the American Pet Products Association (APPA), around 73% of millennials own pets, surpassing other generational cohorts. This strong bond with pets can be attributed to several factors.

The delay in traditional life milestones such as marriage and children has significant implications for millennials' relationship with their pets. The median age for a first marriage has risen to 30 for men and 28 for women, according to the National Association of Realtors (NAR). With marriage and parenthood being pushed back more and more, pets are often filling the void and becoming significant sources of companionship and affection.
Without traditional family structures, pets may become more central to our lives, providing companionship, emotional support, and a sense of responsibility. Additionally, many millennials choose to live in more urban areas where pets are more manageable than children, fostering closer relationships with their furry companions. The growing understanding of the emotional and health benefits of pet ownership has reinforced many people's commitment to their pets, considering them as integral members of their families.

Prioritizing Pets' Well-being in Homebuying:
According to a survey conducted by SunTrust Mortgage, around 33% of millennial homebuyers cited the desire for more space for their pets as influencing their decision to purchase a home. As millennials prioritize their pets' well-being, they are more willing to invest in homes that offer suitable accommodations for their furry companions. This investment goes beyond financial considerations; it reflects a deep emotional connection and a commitment to providing the best possible life for their pets.

When millennials search for a new home, they often prioritize their pets' needs alongside their own. According to a survey by SunTrust Mortgage, around 33% of millennial homebuyers said that the desire for more space for their pets influenced their decision to buy a home. This shift in priorities is evident in the features millennials seek in pet-friendly homes.

4 Most Desired Features in Pet-Friendly Homes:
1. Fenced Yards: Millennials seek homes with fenced yards to provide their pets with a safe and secure outdoor space to play and roam freely. A fenced yard offers peace of mind for pet owners, allowing their pets to enjoy the outdoors without the risk of wandering off or encountering potential hazards.

2. Ample Indoor Space:
Larger living areas and extra rooms are desirable for accommodating pets comfortably. Pets, especially dogs and cats, require space to move around, stretch, and engage in natural behaviors. Ample indoor space allows pets to have their designated areas for resting, playing, and exploring, contributing to their overall well-being and happiness.
3. Proximity to Pet Services: Access to pet services such as groomers, veterinarians, and pet supply stores is essential for millennial pet owners. Living close to these amenities saves time and makes it easier to address their pets' needs promptly. Additionally, proximity to pet-friendly parks and recreational areas provides opportunities for exercise and socialization, promoting a healthy and active lifestyle for both pets and their owners.

4. Pet-Friendly Flooring: Durable and easy-to-clean flooring materials like hardwood or laminate are preferred by millennial pet owners. These flooring options withstand the wear and tear from pets' claws, accidents, and spills, making them practical choices for pet-friendly homes. Additionally, pet-friendly flooring minimizes allergens and odors, creating a cleaner and more hygienic living environment for both pets and their owners.

Impact on the Real Estate Market:
The growing demand for pet-friendly homes among millennials is reshaping the real estate market. Builders and developers are responding to this trend by incorporating pet-friendly features into new construction projects. These features may include designated pet areas within communities, dog runs, pet washing stations, and pet-friendly landscaping.
Realtors are also adapting their marketing strategies to highlight pet-friendly attributes when listing homes for sale. Properties with desirable pet-friendly features often attract more millennial buyers, leading to increased demand and higher property values. Research from the National Association of Realtors (NAR) suggests that homes marketed as pet-friendly tend to sell faster and at higher prices compared to those without such features, highlighting the importance of catering to millennial buyers' preferences.
As millennials continue to influence the housing market, the demand for homes that cater to pets' needs is expected to rise, prompting further innovation and adaptation within the real estate industry. Successful realtors and builders are recognizing the significance of this trend and adapting accordingly to meet the evolving needs of millennial homebuyers and their furry companions, ensuring that pet-friendly features remain a key consideration in the home-buying process for millennials and future generations.
This is so funny!!! 😂my husband and i were JUST talking about this the other day.... We live in California so the market is nuts, but how we wish we could get a place with a yard, specifically for our DOG 😁